THE PROCESS
How We Work
1
Keyword Research
The first step in SEO is to identify the keywords that are relevant to the website’s content and that people are searching for on search engines. Keyword research involves analyzing the search volume and competition level of different keywords and selecting the ones that will be targeted in the optimization process.
On-Page Optimization
Once the target keywords have been identified, the website’s on-page elements must be optimized. This includes optimizing the website’s content, meta tags, URLs, images, and other elements to make them more search engine friendly.
2
3
Technical SEO
Technical SEO involves optimizing the website’s backend and technical elements to improve its performance and search engine friendliness. This includes optimizing the website’s speed, mobile-friendliness, crawlability, and security.
Off-Page Optimization
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Content Creation
Content creation is an important aspect of SEO because search engines prioritize high-quality, relevant content. This involves creating blog posts, articles, infographics, videos, and other types of content that are optimized for target keywords and provide value to users.
Analytics and Reporting
Finally, it is important to measure the effectiveness of the SEO strategy through analytics and reporting. This involves tracking website traffic, keyword rankings, backlinks, and other metrics to determine the success of the SEO efforts and identify areas for improvement.