Case study
The client was a small restaurant that had been around for a few years, but was struggling to attract new customers through their website. The website was outdated and poorly optimized for SEO, resulting in low search engine rankings and website traffic.
Goals
The client’s main goal was to improve their visibility in local search engine results, drive more traffic to their website, and ultimately increase reservations and sales.
Strategy
Local keyword research: We conducted keyword research to identify the most relevant and high-volume local keywords for the client’s restaurant. We used this research to optimize the website’s content, meta tags, and Google My Business listing.
On-page optimization: We optimized the website’s structure, navigation, and content to make it more search engine-friendly. We added internal links, optimized images, and improved site speed.
Google My Business optimization: We optimized the client’s Google My Business listing by adding accurate business information, high-quality photos, and positive reviews.
Local link building: We focused on building high-quality local backlinks from relevant websites in the restaurant industry. We used outreach and local business directories to build links.
Results
After implementing our SEO strategy, we saw significant improvements in the client’s search engine rankings and website traffic. Here are some key results:
- Organic traffic increased by 75% within 3 months.
- The website ranked on the first page for several targeted local keywords.
- The client’s Google My Business listing appeared in the top 3 local results for several relevant searches.
- The website received high-quality local backlinks from relevant websites in the restaurant industry.